Personal Care at Home in the East Bay

Serving families across the East Bay with warm, relationship-centered care at home.

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Bathing · Dressing · Mobility

Personal care at home, done with dignity.

Most families don't reach out when they first start thinking about personal care. They reach out when something has happened — a fall in the shower, a urinary tract infection nobody noticed until it turned serious, a morning when dad couldn't get his own shirt on and was crying about it quietly in the bedroom.

Personal care is help with the things that get harder first — bathing, dressing, toileting, grooming, mobility. It's the category most families end up needing, even when they started out looking for something lighter. And it's the category where how the help is delivered matters as much as whether it's delivered at all.

Done well, personal care preserves as much independence as the person still has. Done poorly, it accelerates the loss of what's left. The difference between those two outcomes is mostly the caregiver.

Licensed · Bonded · Insured

California HCO #074700244

Founded 2026

Small on purpose. Staying that way.

Owner-led

Every consultation is with the owner, personally.

Serving the East Bay

Contra Costa · Alameda · Solano

What It Looks Like

What personal care at home actually looks like.

Personal care covers what clinicians call activities of daily living — the ADLs. In plain language, that's:

Toileting and continence care. Assistance with the bathroom, managing incontinence products, keeping skin healthy, keeping the bathroom clean and safe.

Bathing, showering, and skin care. The most common reason families call, and the task where matching matters most — not everyone is comfortable with this kind of help, and not every caregiver is good at giving it.

Dressing. Getting into and out of clothes, managing buttons and zippers, footwear, weather-appropriate layers.

Grooming and hygiene. Brushing teeth, shaving, hair, nails — the basic maintenance that stops feeling optional when arthritis or vision change.

Transfers and mobility. Moving safely between bed, chair, walker, shower, car. Using transfer belts and handholds the way they're meant to be used.

Medication reminders. Caregivers can remind and assist with self-administration — they can't dispense. If medication administration is needed, that's a skilled nursing service.

When It's the Right Fit

Four situations we hear from most.

Bathing has become dangerous.

A near-miss in the shower, a fall that almost happened, or the person you love has started skipping showers because they're scared. This is the most common trigger.

After a hospital stay or surgery.

Coverage during the recovery window — help getting in and out of bed, dressed, to the bathroom, to meals. Often a few weeks of daily support, sometimes longer.

Cognitive change is making self-care harder.

Someone with early dementia can still dress themselves — but the sweater is backwards, the teeth didn't get brushed, and meals are being skipped. Personal care fills the gaps without taking over.

A spouse has been doing this alone.

Helping a partner bathe, dress, and use the bathroom multiple times a day is physically demanding work. A professional caregiver taking on the physical care is often what keeps the marriage functioning.

How It Works

How personal care works with Liora.

  • I match personal care clients very carefully.
    This is the most intimate kind of work a caregiver does. Personality, patience, gender preference, cultural fit, prior experience with the specific task — all of it matters. I interview every caregiver personally and I know who's good at what.
  • Caregivers are trained to preserve independence.
    not replace it. The goal is not to do things for the person, but to do things with them — as much as they can still manage, for as long as they can still manage it.
  • I review every caregiver's notes daily and watch for changes — a bath refused.
    a new bruise, mobility that's declined. Small changes in personal care often signal bigger changes in health. You hear from me when I see one.
  • I visit every personal care family in person at least once a month.
    and more often early on. The first month is when I'm confirming the match and catching the things we didn't anticipate.

Let’s talk

Is it time for help with the hard parts of the day?

The first conversation is free, no pressure, and often clarifying — even if in-home care isn't the right next step.

You'll reach me directly. I pick up the phone myself.

— Eytan Klawer, Founder