About
About Liora.
Liora Senior Care is a new home care company in the East Bay. It was founded in January 2026 by Eytan Klawer — who runs it personally, answers the phone himself, and interviews every caregiver before they step into a client’s home.
Licensed · Bonded · Insured
California HCO #074700244
Founded 2026
Small on purpose. Staying that way.
Owner-led
Every consultation is with the owner, personally.
Serving the East Bay
Contra Costa · Alameda · Solano
Eytan Klawer · Founder, Liora Senior Care
After 25 years in mission-driven work, building the business that matters most.
Before starting Liora, Eytan spent nearly three decades leading teams at mission-driven businesses — the kind where the customer has something real at stake, and where listening carefully to them is how the work actually gets done.
At Study.com, he led product for adult education, helping teachers and nurses prepare for the licensure exams that would shape their careers. Before that, he was VP of Product at EverFi (now part of Blackbaud), in prevention education for universities and employers. He co-founded a startup focused on sexual harassment prevention training, later acquired by Vector Solutions. Earlier in his career, he led product development at LawRoom, a legal-compliance training company.
The throughline across those 25 years: serving people with real stakes in regulated, pro-social industries, and building operational discipline around listening to customers and delivering what they actually need.
In 2025, that career took a turn.
Six months that changed the path.
In August 2025, Eytan joined an East Bay home care company as General Manager — a role offered to him by a friend and mentor in the industry.
Those six months were where he learned what it actually takes to operate a home care business day to day: recruiting and supporting caregivers, building schedules that hold, navigating hospital discharges, answering the phone at 2 a.m., and earning the trust of families in the middle of the hardest moments of their lives.
He’s deeply grateful to the friend who took him in and taught him the work. Without those six months, Liora wouldn’t exist.
In January 2026, Eytan left to start Liora.
The reason this work, now.
Eytan’s father has Parkinson’s. His mother has been his primary caregiver.
There was a period when his dad was falling more and more, and his mom — getting older herself — kept getting hurt trying to catch him. The family was close to having two patients instead of one.
They eventually found the right caregiver, and things stabilized. But the process of finding her was too hard, and Eytan knew most families wouldn’t get there as fast or as cleanly.
Liora exists because Eytan wanted the kind of care he’d feel good about choosing for his own parents to be easier for other East Bay families to find — not just for him, but for everyone navigating some version of the same thing.
About the name.
Liora means bringer of light. For us, it speaks to the kind of steady, reassuring presence families need in moments that can feel uncertain and heavy.
About the business.
Liora Senior Care is a California-licensed Home Care Organization (HCO #074700244). Bonded, insured, and operating with workers’ compensation coverage. All caregivers are W-2 employees, cleared through the California Home Care Aide Registry, and personally interviewed by Eytan before entering any client’s home.
Liora serves families in Contra Costa, Alameda, and Solano counties.
Eytan isn’t new to this work — but Liora is, so there aren’t client reviews on this site yet. For a sense of how he works, people he’s worked with over the years have written recommendations on LinkedIn.
Read Eytan’s recommendations on LinkedInLet’s talk
Want to talk?
If you’d like to talk with Eytan directly — about your family, about whether Liora is the right fit, or about the East Bay care landscape more broadly — you can reach him here.